Explore each step of the Managing Director’s process by clicking on the nodes below.
Case Study
Landing Page Redesign
2024
Poo Bear
Simplifying the structure and visual identity of poobear.com to create a more focused and engaging homepage experience.
Overview
Poo Bear’s website redesign aimed to modernize the digital presence of one of the most influential figures in contemporary music. The goal was to improve navigation, hierarchy, and overall usability while preserving the artist’s personality and brand identity. The previous site felt fragmented and overloaded; through a refined sitemap and simplified structure, the experience became more coherent and immersive.
I led the redesign of the homepage, focusing on information architecture, layout clarity, and brand alignment. My process included analyzing the existing flow, reorganizing content, and redesigning the visual experience to make it more engaging, modern, and responsive.
Challenges
After analyzing the previous website, several issues became evident — from structural inconsistencies to a lack of narrative focus. Despite Poo Bear’s prestige as a global artist and producer, the site failed to convey his professionalism, legacy, and artistic identity.
01 Fragmented Structure
Disorganized site architecture with too many low-content sections, leading to confusion and poor content hierarchy.
02 Outdated Visual Identity
An obsolete visual language that didn’t reflect the artist’s modern, creative, and global image.
03 Misaligned Focus
Equal emphasis on secondary ventures overshadowed his main role as a musician and producer.
04 Weak Content Strategy
Irrelevant or repetitive information diluted the site’s storytelling and made navigation feel purposeless.
Solutions
Based on the challenges identified, the redesign focused on redefining priorities, enhancing usability, and aligning the site’s tone with Poo Bear’s artistic identity.
01 Refine the Information Architecture
Simplify and reorganize the sitemap to create a more intuitive structure.
02 Redefine the Visual Identity
Modernize the interface to align with Poo Bear’s creative tone and professionalism.
03 Reframe the Narrative Focus
Highlight Poo Bear’s musical legacy as the primary storytelling axis.
04 Improve Content Hierarchy
Consolidate scattered sections to create a cleaner, more cohesive experience.
Refining the Information Architecture
Simplifying the sitemap to create a more intuitive, focused, and cohesive website structure.
Previous Sitemap — Complex and Overloaded Structure
Refined Sitemap — Simplified and User-Focused Flow
FINAL DESIGN
Visual Direction
The redesigned hero focuses on clarity, tone, and narrative — highlighting Poo Bear’s artistry through stronger hierarchy, refined typography, and an elevated visual presence.
The previous design was heavily textual and visually fragmented, lacking the depth and prestige his legacy deserves.
Aa123
IMPACT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&()
ARCHIVO
AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&()
#FFFFFF
Background
#575CDB
Primary
#0185FF
Secondary
#ECEFFC
Container
#BFBFC0
Stroke
Building a Cohesive Visual Language
Defining visual principles that connect emotion, legacy, and modern design language.
LEGACY
Jason “Poo Bear” Boyd has left an indelible mark on the global music industry. With over 700 million records sold worldwide, his career stands as a testament to his unparalleled talent and enduring influence in shaping modern music.
CREATIVITY
A true visionary, Poo Bear is celebrated for his ability to craft timeless melodies and chart-topping hits. His work transcends genres and language barriers, bringing cultures together through the universal language of music.
VERSATILITY
Singer, songwriter, producer, and entrepreneur—Poo Bear’s multifaceted career highlights his unmatched ability to innovate and thrive in every aspect of the music industry, setting a standard of excellence for generations to come.
Outcome & Learnings
Clearer Narrative Structure
The redesigned homepage delivers a stronger storytelling focus, allowing users to understand Poo Bear’s legacy and artistry at a glance.
Elevated Visual Identity
A refined visual language—neutral tones, bold typography, and balanced layout—brings sophistication and consistency to the artist’s brand.
Simplified Navigation
By reorganizing the sitemap and reducing redundant sections, the experience feels more intuitive and focused.
Building a Cohesive Visual Language
Simplifying the sitemap to create a more intuitive, focused, and cohesive website structure.
LEGACY
Jason “Poo Bear” Boyd has left an indelible mark on the global music industry. With over 700 million records sold worldwide, his career stands as a testament to his unparalleled talent and enduring influence in shaping modern music.
CREATIVITY
A true visionary, Poo Bear is celebrated for his ability to craft timeless melodies and chart-topping hits. His work transcends genres and language barriers, bringing cultures together through the universal language of music.
VERSATILITY
Singer, songwriter, producer, and entrepreneur—Poo Bear’s multifaceted career highlights his unmatched ability to innovate and thrive in every aspect of the music industry, setting a standard of excellence for generations to come.
© 2025 Serena Mali Figueiro
PRODUCT & UX/UI DESIGNER
Explore each step of the Managing Director’s process by clicking on the nodes below.
Case Study
Landing Page Redesign
2024
Poo Bear
Simplifying the structure and visual identity of poobear.com to create a more focused and engaging homepage experience.
Overview
Poo Bear’s website redesign aimed to modernize the digital presence of one of the most influential figures in contemporary music. The goal was to improve navigation, hierarchy, and overall usability while preserving the artist’s personality and brand identity. The previous site felt fragmented and overloaded; through a refined sitemap and simplified structure, the experience became more coherent and immersive.
I led the redesign of the homepage, focusing on information architecture, layout clarity, and brand alignment. My process included analyzing the existing flow, reorganizing content, and redesigning the visual experience to make it more engaging, modern, and responsive.
Challenges
After analyzing the previous website, several issues became evident — from structural inconsistencies to a lack of narrative focus. Despite Poo Bear’s prestige as a global artist and producer, the site failed to convey his professionalism, legacy, and artistic identity.
01 Fragmented Structure
Disorganized site architecture with too many low-content sections, leading to confusion and poor content hierarchy.
02 Outdated Visual Identity
An obsolete visual language that didn’t reflect the artist’s modern, creative, and global image.
03 Misaligned Focus
Equal emphasis on secondary ventures overshadowed his main role as a musician and producer.
04 Weak Content Strategy
Irrelevant or repetitive information diluted the site’s storytelling and made navigation feel purposeless.
Solutions
Based on the challenges identified, the redesign focused on redefining priorities, enhancing usability, and aligning the site’s tone with Poo Bear’s artistic identity.
01 Refine the Information Architecture
Simplify and reorganize the sitemap to create a more intuitive structure.
02 Redefine the Visual Identity
Modernize the interface to align with Poo Bear’s creative tone and professionalism.
03 Reframe the Narrative Focus
Highlight Poo Bear’s musical legacy as the primary storytelling axis.
04 Improve Content Hierarchy
Consolidate scattered sections to create a cleaner, more cohesive experience.
Refining the Information Architecture
Simplifying the sitemap to create a more intuitive, focused, and cohesive website structure.
Previous Sitemap — Complex and Overloaded Structure
Refined Sitemap — Simplified and User-Focused Flow
FINAL DESIGN
Visual Direction
The redesigned hero focuses on clarity, tone, and narrative — highlighting Poo Bear’s artistry through stronger hierarchy, refined typography, and an elevated visual presence.
The previous design was heavily textual and visually fragmented, lacking the depth and prestige his legacy deserves.
Aa123
IMPACT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&()
ARCHIVO
AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&()
#FFFFFF
Background
#575CDB
Primary
#0185FF
Secondary
#ECEFFC
Container
#BFBFC0
Stroke
Building a Cohesive Visual Language
Defining visual principles that connect emotion, legacy, and modern design language.
LEGACY
Jason “Poo Bear” Boyd has left an indelible mark on the global music industry. With over 700 million records sold worldwide, his career stands as a testament to his unparalleled talent and enduring influence in shaping modern music.
CREATIVITY
A true visionary, Poo Bear is celebrated for his ability to craft timeless melodies and chart-topping hits. His work transcends genres and language barriers, bringing cultures together through the universal language of music.
VERSATILITY
Singer, songwriter, producer, and entrepreneur—Poo Bear’s multifaceted career highlights his unmatched ability to innovate and thrive in every aspect of the music industry, setting a standard of excellence for generations to come.
Outcome & Learnings
Clearer Narrative Structure
The redesigned homepage delivers a stronger storytelling focus, allowing users to understand Poo Bear’s legacy and artistry at a glance.
Elevated Visual Identity
A refined visual language—neutral tones, bold typography, and balanced layout—brings sophistication and consistency to the artist’s brand.
Simplified Navigation
By reorganizing the sitemap and reducing redundant sections, the experience feels more intuitive and focused.
Building a Cohesive Visual Language
Simplifying the sitemap to create a more intuitive, focused, and cohesive website structure.
LEGACY
Jason “Poo Bear” Boyd has left an indelible mark on the global music industry. With over 700 million records sold worldwide, his career stands as a testament to his unparalleled talent and enduring influence in shaping modern music.
CREATIVITY
A true visionary, Poo Bear is celebrated for his ability to craft timeless melodies and chart-topping hits. His work transcends genres and language barriers, bringing cultures together through the universal language of music.
VERSATILITY
Singer, songwriter, producer, and entrepreneur—Poo Bear’s multifaceted career highlights his unmatched ability to innovate and thrive in every aspect of the music industry, setting a standard of excellence for generations to come.
Refined Structure
© 2025 Serena Mali Figueiro
PRODUCT & UX/UI DESIGNER
