About Me
Hi! I’m Serena — a Product & UX/UI Designer from Buenos Aires, driven by the challenge of turning ideas into digital experiences that feel effortless, thoughtful, and beautifully designed.
I’m fascinated by the balance between logic and emotion — the part of design where structure meets creativity. Whether I’m building a design system, prototyping a new feature, or reimagining a product flow, my goal is always the same: make things that work well and feel right.
Small things that shaped me
I studied Multimedia Arts
at Universidad Nacional de las Artes — I learned to mix visual, sound and interactive languages.
From art to systems
My Product Design studies made me obsessed with structure and usability
DJ at heart
I love mixing songs late at night — it helps me think in loops and flows.
Pump It Up champion (almost)
I take rhythm games way too seriously.
Things I do (almost) every day
Product Design
End-to-end product flows
From onboarding to analytics, creating complete user journeys that feel intuitive and consistent.
System Design
Design Systems & Foundations
Building tokens, components, and documentation for scalable, accessible and developer-friendly systems.
UX Strategy
Structure & Logic
Defining user flows, hierarchies, and permissions across complex platforms for creators, admins, and organizations.
Interaction
Prototyping & Microinteractions
Transforming ideas into animated prototypes that visualize behavior, rhythm, and emotion.
Research
User Needs & Use Cases
Mapping problems, identifying roles, and translating insights into actionable design decisions.
Collaboration
Feature Documentation
Creating feature docs, naming conventions, and team communication frameworks for smooth design–dev handoff.
Creative Direction
Visual Storytelling
Bringing emotion and identity into functional design — blending art, structure, and sound influence.
© 2025 Serena Mali Figueiro
PRODUCT & UX/UI DESIGNER
About Me
Hi! I’m Serena — a Product & UX/UI Designer from Buenos Aires, driven by the challenge of turning ideas into digital experiences that feel effortless, thoughtful, and beautifully designed.
I’m fascinated by the balance between logic and emotion — the part of design where structure meets creativity. Whether I’m building a design system, prototyping a new feature, or reimagining a product flow, my goal is always the same: make things that work well and feel right.
Small things that shaped me
I studied Multimedia Arts
at Universidad Nacional de las Artes — I learned to mix visual, sound and interactive languages.
From art to systems
My Product Design studies made me obsessed with structure and usability
DJ at heart
I love mixing songs late at night — it helps me think in loops and flows.
Pump It Up champion (almost)
I take rhythm games way too seriously.
Things I do (almost) every day
Product Design
End-to-end product flows
From onboarding to analytics, creating complete user journeys that feel intuitive and consistent.
System Design
Design Systems & Foundations
Building tokens, components, and documentation for scalable, accessible and developer-friendly systems.
UX Strategy
Structure & Logic
Defining user flows, hierarchies, and permissions across complex platforms for creators, admins, and organizations.
Interaction
Prototyping & Microinteractions
Transforming ideas into animated prototypes that visualize behavior, rhythm, and emotion.
Research
User Needs & Use Cases
Mapping problems, identifying roles, and translating insights into actionable design decisions.
Collaboration
Feature Documentation
Creating feature docs, naming conventions, and team communication frameworks for smooth design–dev handoff.
Creative Direction
Visual Storytelling
Bringing emotion and identity into functional design — blending art, structure, and sound influence.
© 2025 Serena Mali Figueiro
PRODUCT & UX/UI DESIGNER
