Hi! I’m Serena, I’m a product designer based in Buenos Aires
© 2026 Serena Mali Figueiro
Interested in working together?
Email Me
Case Study
MVSSIVE Case Study
Product Design
UX Strategy
UX UI Design
This project showcases the redesign of the homepage for Grammy-winning producer Poo Bear, focused on refreshing the visual identity, improving clarity, and modernizing the way his brand and work are presented. The goal was to create a homepage that feels premium, minimal, and iconic, while being aligned with his artistic identity and adaptable to future content needs
See Case Study
Case Study
Poo Bear Website Redesign
UI Design
Redesign
UX Design
This project showcases the redesign of the homepage for Grammy-winning producer Poo Bear, focused on refreshing the visual identity, improving clarity, and modernizing the way his brand and work are presented. The goal was to create a homepage that feels premium, minimal, and iconic, while being aligned with his artistic identity and adaptable to future content needs
See Case Study
Case Study
MixMate | Collaborative Playlist App
Concept App
UX UI Design
Research
UX case study of a collaborative playlist app designed from scratch. I conducted user research, benchmarking, user flows, wireframes, and usability testing to validate the experience. I also created a full design system, high-fidelity UI, and an interactive prototype showcasing real-time playlist editing and social music features.
See Case Study
Strategic design, transforming problems into user-centered solutions.
View CV
I started focused on execution, designing mobile and desktop interfaces and working on design systems, tokens, and high-fidelity prototypes. Over time, I evolved towards a more strategic view of the product.
Today, I design by connecting real user needs with business objectives and measurable impact. I focus on deeply understanding problems and making informed decisions, ensuring that each solution makes sense within the product's context.
Working in growing teams has strengthened my autonomy, adaptability, and clarity in structuring decisions.
I am motivated to be part of teams where design is a key player in the product strategy.
Professional Development
Ultimate Figma Masterclass Course
Designership
Figma to Lottie Course
LottieFiles
Bachelor's in Multimedia Arts
National University of the Arts
UX UI Course
Coderhouse
Mentoria camino al seniority en UX
Natalia Rey
Curso UI
Coderhouse
Curso Prototipado
Coderhouse
Hi! I’m Serena, I’m a product designer based in Buenos Aires
© 2026 Serena Mali Figueiro
PRODUCT & UX/UI DESIGNER
Interested in working together?
Email Me
Case Study
MVSSIVE Case Study
Product Design
UX Strategy
UX UI Design
This project showcases the redesign of the homepage for Grammy-winning producer Poo Bear, focused on refreshing the visual identity, improving clarity, and modernizing the way his brand and work are presented. The goal was to create a homepage that feels premium, minimal, and iconic, while being aligned with his artistic identity and adaptable to future content needs
See Case Study
Case Study
Poo Bear Website Redesign
UI Design
Redesign
UX Design
This project showcases the redesign of the homepage for Grammy-winning producer Poo Bear, focused on refreshing the visual identity, improving clarity, and modernizing the way his brand and work are presented. The goal was to create a homepage that feels premium, minimal, and iconic, while being aligned with his artistic identity and adaptable to future content needs
See Case Study
Case Study
MixMate | Collaborative Playlist App
Concept App
UX UI Design
Research
UX case study of a collaborative playlist app designed from scratch. I conducted user research, benchmarking, user flows, wireframes, and usability testing to validate the experience. I also created a full design system, high-fidelity UI, and an interactive prototype showcasing real-time playlist editing and social music features.
See Case Study
Strategic design, transforming problems into user-centered solutions.
View CV
I started focused on execution, designing mobile and desktop interfaces and working on design systems, tokens, and high-fidelity prototypes. Over time, I evolved towards a more strategic view of the product.
Today, I design by connecting real user needs with business objectives and measurable impact. I focus on deeply understanding problems and making informed decisions, ensuring that each solution makes sense within the product's context.
Working in growing teams has strengthened my autonomy, adaptability, and clarity in structuring decisions.
I am motivated to be part of teams where design is a key player in the product strategy.
Professional Development
Ultimate Figma Masterclass Course
Designership
Figma to Lottie Course
LottieFiles
Bachelor's in Multimedia Arts
National University of the Arts
UX UI Course
Coderhouse
Mentoria camino al seniority en UX
Natalia Rey
Curso UI
Coderhouse
Curso Prototipado
Coderhouse
Hi! I’m Serena, I’m a product designer based in Buenos Aires
© 2026 Serena Mali Figueiro
PRODUCT & UX/UI DESIGNER
Interested in working together?
Email Me
Case Study
MVSSIVE Case Study
Product Design
UX Strategy
UX UI Design
This project showcases the redesign of the homepage for Grammy-winning producer Poo Bear, focused on refreshing the visual identity, improving clarity, and modernizing the way his brand and work are presented. The goal was to create a homepage that feels premium, minimal, and iconic, while being aligned with his artistic identity and adaptable to future content needs
See Case Study
Case Study
Poo Bear Website Redesign
UI Design
Redesign
UX Design
This project showcases the redesign of the homepage for Grammy-winning producer Poo Bear, focused on refreshing the visual identity, improving clarity, and modernizing the way his brand and work are presented. The goal was to create a homepage that feels premium, minimal, and iconic, while being aligned with his artistic identity and adaptable to future content needs
See Case Study
Case Study
MixMate | Collaborative Playlist App
Concept App
UX UI Design
Research
UX case study of a collaborative playlist app designed from scratch. I conducted user research, benchmarking, user flows, wireframes, and usability testing to validate the experience. I also created a full design system, high-fidelity UI, and an interactive prototype showcasing real-time playlist editing and social music features.
See Case Study
Strategic design, transforming problems into user-centered solutions.
View CV
I started focused on execution, designing mobile and desktop interfaces and working on design systems, tokens, and high-fidelity prototypes. Over time, I evolved towards a more strategic view of the product.
Today, I design by connecting real user needs with business objectives and measurable impact. I focus on deeply understanding problems and making informed decisions, ensuring that each solution makes sense within the product's context.
Working in growing teams has strengthened my autonomy, adaptability, and clarity in structuring decisions.
I am motivated to be part of teams where design is a key player in the product strategy.
Professional Development
Ultimate Figma Masterclass Course
Designership
Figma to Lottie Course
LottieFiles
Bachelor's in Multimedia Arts
National University of the Arts
UX UI Course
Coderhouse
Mentoria camino al seniority en UX
Natalia Rey
Curso UI
Coderhouse
Curso Prototipado
Coderhouse